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FUGO DESSERTS

2016 | FREELANCE

A dessert restaurant start-up needed branding built from the ground up. I worked closely with them to create a strong brand identity, designing their logo and branding elements.

My client emphasized that they wanted simplicity in their brand image. I designed their logo and stationery to be black and white, complimenting their colourful products such as their ice creams and donuts. I created the logo to be a blend of modern chic with elegance, all without taking attention away from the actual desserts.