Toronto Jazz Festival
In my second year, I created a three part design system (program, poster series, calendar) for the Toronto Jazz Festival
I redesigned the current logo to a more modern style in order to suit the rest of the branding
I used a 10 fold brochure to layout the program, and paid close attention to composition, making sure that every fold contains a composition that is interesting and cohesive throughout the program
I designed the poster series with the intent of all three posters being placed next to each other. I tied the posters together with a seamless background and the title, which when put together, spells out the name of the festival
I designed the calendar as a bold and colourful poster to be posted on the streets of downtown Toronto. The colours will attract attention and contains a very simple calendar outlining the events of the festival.